Must A Wannabe Influencer Friend Cease Exploiting Me for Content?

One Side: One Friend's Perspective

Sometimes I'm recorded while I’m eating. I’ll see myself on her Instagram – it’s like a sudden shock.

A close companion of 10 years, she, calls herself the “creativity monarch”. It can be amusing for a short while, but it weighs on our friendship.

She is an extrovert, there's a constant urge the need to document everything all the time. During meals out, her motto is, “The phone eats first,” and snaps pictures with the flash on, which makes me cringe. It's unpleasant when other people see her posing or filming – I experience secondhand embarrassment. Another annoyance is because meals lose their warmth.

She's not quite an online personality yet, but Marielle is aspiring to become one. She creates vlogs about living in our city, her daily routine, and her styling career. The material is quality, credit where it's due, but I prefer not to be involved. On occasion I'm captured while I’m eating, or just accompanying her. Later, I appear on her Instagram afterwards, and it comes like a surprise: I might be bare-faced, an awkward face or be captured while eating. It’s uncomfortable.

She also expects me to film her at inopportune moments. Often I'm in conversation to another person, or we’ll just be hanging out in the street. The dynamic feels like our bond has transformed into me serving as her free crew. She has the means to employ someone if she wanted professional shots. Upon mentioning my unease about the situation, she brushed it off. She’s taken me to several brand events, which were appreciated, but that doesn't compensate for all the energy I spend helping her create material.

I’m grateful that Marielle has supported me with my career in design, but I resist our connection to become just a ledger of exchanges. I don’t feel she’s fake or inauthentic, but at times it seems that if the camera is out, we will start performing in a way that presents a favorable image for her vlog.

She will say, “Alright, smile for the camera!” and film me smiling with another. It feels forced. I need her to recognize that our decade-long friendship still has boundaries. I love being with her, but I also want to enjoy it without being filmed, altered, or shared for an audience. I’m not a prop for her Instagram.

The Other Side: The Content Creator's View

I hope my friend to see that the creations we make together can get us an opportunity.

I am passionate about creating videos. It's more than a hobby; it's integral to who I am. Creating videos and sharing my life online allows me to show my personality and connect with people in new ways.

I wouldn't label myself as a full influencer yet, but it’s smart to generate income from your passions. I look up to people on social platforms who execute that aesthetic of casual, DIY film-making.

Creating content is my version of engaging with life: observing the nuances, posting them with an audience that values the art behind it. It's never my aim to make my friend uncomfortable. Bringing her to professional gatherings was my method of offering access, giving her a opportunity to experience exclusive moments that could benefit her professional path too. That isn't blackmail, it’s just being pragmatic.

I would take her to these events even if she didn’t help me, but I want her to see what the work we make together can achieve: a foot in the door. I understand not all people likes being on camera, but often unplanned moments is what makes material authentic. Appearing on video from time to time is an inherent aspect of being my companion. I'd remove anything she requested, but she hasn't made such a request yet.

I don’t expect anyone to be my personal filmmaker, but companions help each other in minor capacities. My assumption was filming a short video here or there would be fun for Beth. Creativity thrives in partnership, and having my friend around makes projects lively and pleasurable. I don't compel her to take part in anything, and I’d never deliberately embarrass her. But creating content jointly occasionally is part of how I record our time together.

I value our friendship deeply and don’t want making videos to drive a wedge between us. I’m willing to compromise: like asking before recording, and avoiding angles that might make her uncomfortable.

This isn’t about control, it’s about sharing my world while still respecting hers. Clearly making content is not a substitute for genuine friendship: it’s just part of how I experience life and I desire her to be included in a way that’s enjoyable for both of us.

Outside Perspectives: Public Sentiment

Should Marielle stop filming herself and her friend when they are out together?

There’s nothing more uncomfortable than having a companion point a camera at you. I get that it’s Marielle’s passion, but I wouldn't ask friends come to my work. Perhaps she can find like-minded creators to create content with. Given the uncertain future of technology, personal relationships are the only thing we have – don’t waste them!
Liberty, 25

When pursuing something professionally, you can’t ask your friends for assistance every time, even if they have done it before. If Marielle loves shooting, that doesn’t mean all those around her is willing material. She needs to respect Beth’s personal space.
Ankit, 26

Marielle might love producing videos and showing off her life online, but it isn't for everybody. It was kind she has helped Beth’s career, but she must to listen to what Beth wants.
A commenter, 27

It sounds like you value each other, so hold on to that and ensure it’s the focus in your friendship. Foster some authentic experiences, where true emotions are stored, not online archives. Even celebrities who seem to reveal their worlds actually have more secrecy than it seems.
One opinion, 53

Marielle appears to be neither present nor authentic when she’s with Beth – she’s working. Each appears unsure as to where the line is. The answer is not found in trying to change one another, but in each establishing defined boundaries around what feels acceptable to them and seeing if there is an mutually agreeable middle ground.
A final view, 71

Now You Be the Judge

Consider this question: has she been exploiting their friendship?

Theresa White
Theresa White

A dedicated film critic with over a decade of experience, specializing in indie cinema and blockbuster analysis.