Users will soon have a updated setting that allows them to cut down on the quantity of artificial intelligence-produced content appearing in their feeds. This step comes as the service announced that it now features in excess of 1 thousand million AI videos.
Testing and Rollout
The update is in a pilot phase over the coming weeks before a widespread release. This advancement coincides with a rise in AI-generated material, spurred by new content generation software.
The Broader AI Trend
It has been noted that approximately one in 10 of the most rapidly expanding video streams on a popular video site exclusively feature content made by AI. A significant portion of this output is classified as mass-produced AI material, a phrase for inferior, factory-style content that is frequently nonsensical or surreal.
“We know from our community that many people appreciate content made with AI tools, including AI artwork to science explainers, and we aim to give people the ability to see more or less of that, depending on their own choices,” commented a company executive.
AI on the Platform
The platform shared that there are currently 1.3bn videos on its app tagged as AI-generated. Collectively, in excess of 100 million media items are submitted to the platform each day, making clips made by AI a limited portion of its complete catalog.
Customizing Your Feed
Users will be in a position to reduce or increase the level of AI content they see by accessing the “manage topic” setting in the app and selecting AI-made media. Other topics that are already be controlled under the filter cover news, style, beauty, and choreography.
AI Disclosure Rules
The platform’s rules require content makers to label “realistic” AI-generated content, and it bans dangerous AI impersonations of celebrities or critical incidents. Any realistic AI-generated clip that is not labeled can be taken down under its terms of service.
In addition, the service will now add an “AI-made” label to content created with its built-in AI features, or flagged by an industry-wide initiative for spotting content made by AI. This measure is intended to help prevent users from seeking to circumvent the tagging system.
Educational Initiatives
TikTok is additionally establishing a $2 million AI literacy fund for specialists and organizations to develop learning resources about responsible artificial intelligence. This program will assist educational bodies specializing in educating coding and technology.
Platform Protection
The platform has defended its safety measures, amid controversy over plans to make redundant hundreds of content moderators in the UK. The company is set to reduce hundreds of positions in its content moderation department in London, with trade unions and online safety experts expressing worry that staff are being displaced by automated systems.
A senior executive explained that staff-based oversight would still have a role, but artificial intelligence can safeguard staff by removing the most graphic content prior to it gets reviewed by people. The platform stated a notable drop in explicit and harmful content reviewed by content reviewers over the past year due to intervention by its AI tools.
“We think that it’s essential to integrate people and machines to ensure user safety,” she said. “We’ll have humans as part of that process, but we also think it’s extremely critical to limit contact with harmful content as rapidly, which is where a lot of the machine support is really helping us work at speed.”
